Printed materials – they’ve been around since the 1500s. Print (direct mail, magazine ads, newspaper placements, weekly newspaper tabloid advertising, etc) still matters in the 21st century. “Old School” direct mail campaigns still generate business if targeted effectively with super-creative messages. We develop direct mail campaigns matching your budget (or we will help you work through creating a reasonable budget). We develop creative direct mail card/mailer designs and work to get you the most cost-effective “per piece” price. Direct mail can still work and likely will work as long as the U.S. Postal Service delivers the mail.
Magazine and newspaper advertising is indeed “traditional media,” but in limited circumstances, it can be an effective marketing choice. We tend to prefer small circulation neighborhood tabloids which we believe are more widely read and absorbed. We have even utilized uber-small Homeowners association newsletters to bolster our clients. Price negotiation, creative design of the ad, placement location are just as important in a church newsletter as it is in The Wall Street Journal. We excel at all that “stuff.”
More people will listen to the radio today than search the Internet. It’s contrary to what we think the new media landscape is out there, but radio dominates car listening with 87% of Americans saying they listen to the radio every day (only 79% access the internet every day). Some may see us as a bit bias because we own radio stations in Florida, but we see client success every day with radio advertising. The key – well-written commercials with compelling messages airing with high frequency on targeted stations (good ads + lots of spots airing every day + targeted radio station format = new customers). We can write, create and place radio cost effectively on any station in America.